• Michelle Dolge, Consultant, WTOP Radio
• Frank Keith, Director of Communications, Internal Revenue Service
• Aaron Pressman, Senior Writer, Washington Bureau, The Industry Standard
• Carl Stern, Professor of Media and Public Affairs, George Washington University
• Cindy Skrzycki, Regulatory Columnist, The Washington Post
• Gloria Rodriguez, President and Founder of MAPA Development Resources, Inc.

• Bill Goodwill, President, Goodwill Communications, Inc.
• Charles Roggero, filmmaker, Social Security Administration
• Mike Cosgrove, Executive Vice President, Low & Associates

Earned Media: Coverage on a Shoestring
Moderator: Dann Stuart, Chief, Communications Services, Farm Service Agency, USDA
Facilitator: Ivone Ladomirak, Computer Specialist, Department of Veterans Affairs
Presenters:

• Dennis Dunbar, Owner, Information Super Station
• Joe Clayton, President, Widmeyer Communications

How to Write and Format for the Web:
Creating the Waves People Want to Surf
Moderator: Pat Wood, Web Manager, National Partnership for Reinventing Government
Facilitator: Marjorie Gildenhorn, Director of Business Innovation, Department of the Treasury
Presenters:

• Brian Friel, Planetgov.com
• Judy Welles, Worklife Editor, Planetgov.com
• Lou Antosh, LA Communications

Website Marketing:
www.nobodyremembersurlsthataretoolong.gov
Moderator: Marci Hilt, Public Affairs Specialist, USDA
Facilitator: Tony Zecca, writer, Coast Guard and NPR
Presenters:

• James Vaughn, Senior Manager for e-government Programming and Products, America Online GovernmentGuide.com
• George Matyjewicz, CEO, GAP Enterprises, Ltd.
• Representative from FirstGov.gov to be announced

Marketing Tools, Ideas, Resources: If You DON'T Have a Million Dollars for a Super Bowl Ad
Moderator: Sherri Burns, Marketing Manager, General Services Administration
Facilitator: Donise Cheeks, Coordinator, Federal Communicators Network
Presenters:

• Nick Carter, Vice President of Public Affairs, Imagitas
• Gene Mallard, Marketing Specialist, US Film & Video Productions, a Dept. of the Interior entrepreneurial franchise

Measuring Communication Success: Was Every Dollar Spent A Message Sent?
Moderator: Julie Chapman, Founder and CEO, Promoting Public Causes, Inc.
Facilitator: Suzanne Blouin, Communications Specialist, Social Security Administration
Presenters:

• Don Beck, Vice President, The Gallup Organization
• Rusty Toler, Senior Advisor, Office of Communications, Social Security Administration
• Delphine G. Taylor, Public Affairs Specialist, Social Security Administration, Durham, NC

Crisis Communications: Attack the Crisis Before It Attacks You
Moderator: Kathy Rowan, Associate Professor, Department of Communication, George Mason University
Facilitator: Carol Harvey
Presenters:

• Matthew Furman, Director of Public Affairs, Federal Emergency Management Agency
• Jamie Finch, Director of Government, Public and Family Affairs, National Transportation Safety Board
• Lark McCarthy, morning anchor, Fox TV, Channel 5 (MORNING ONLY)
• George Lennon, Director of Communications, Forest Service

Communication Strategy: Merging the Message, the Money and the Medium
Moderator: Sareen R. Gerson, Chief of Classification and Performance Management, Occupational Safety and Health Administration
Facilitator: Lee Wexel, Management Analyst, Department of Defense
Presenters:

• Lester R. Potter, President, Les Potter, Inc. and Fellow, International Association of Business Communicators
• Kerry Sutten, Director, Congressional & Intergovernmental Affairs, Economics and Statistical Administration, Dept. of Commerce
• Lt. Col. Mary Purdue, Assistant Director, Advertising Policy, Office of the Secretary of Defense

Reaching All Americans: Taking the Time to See the Entire Audience
Moderator: Hans Petersen, Writer, Health Care Financing Administration
Facilitator: Bonita Horton, Occupational Safety and Health Administration
Presenters:

• Denise Decker, Customer Service Manager and Advisor on Accessibility, Operations Management and Oversight Division, U.S. Department of Agriculture
• Gloria Rodriguez, President and Founder of MAPA Development Resources, Inc. and MAPA Communications, Inc.
• Cary Badger, Director of Marketing, AARP Services, Inc.
• Tony Kendrick, Director of Public Affairs, Indian Health Service

• Steve Jost, Associate Director, Communications U.S. Census Bureau
• Eric Engberg, CBS News Correspondent
• Bill McAllister, Washington Bureau Chief, Denver Post