Agencies like the Department of Health and Human Services, the Department of Transportation, and the Department of Agriculture are just a few of the government agencies looking for opportunities to serve their customers as well as, or better than, providers in the private sector. This new willingness to do business on customers' terms is leading the government to join forces with American corporations that have practiced outstanding customer service for years.

Companies like McDonald's, Ryder Trucks, and Home Depot are forming partnerships with Federal agencies intent on "marketing" the government's products and services to a common pool of customers: the American people. Corporate giants are garnering positive reviews from consumers who appreciate the private sector's concerns for the health and welfare of its customers. And, government agencies are being applauded for creative new ways of meeting the needs of the people.

Brokering many of the partnerships between these businesses and government organizations is a marketing firm called Imagitas. The firm's mission is to develop "win-win" promotional efforts: marketing campaigns that lace the stuff of traditional advertising with public service messages, valuable health and safety information, and critical tips for specific market segments.