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The
word "reinvention" hardly captures the success of
former Director Philip Diehl's efforts to revitalize the U.S. Mint. The
high-tech, high-revenue, high-energy Mint of today bears little resemblance
to the anachronistic, strictly by-the-clock, ossified organization that
Diehl took charge of in 1994.
How did Diehl accomplish
such an overwhelming overhaul? The answer lies in his varied, and sometimes
precedent-setting, problem-solving and reinvention strategies: improve
customer service, partner with the public, and manage the business of
government like a real business.
Diehl put the Mint into "fast forward" mode ...
Among the first trouble
spots addressed by Diehl was the Mint's reputation for poor customer service
that was, unfortunately, all too justified. After all, the Mint had been
taking a full eight weeks to fill half of its mail orders for coins, coin-based
jewelry, and related products. But, all that changed when Diehl arrived.
Shortly
after taking charge, Diehl put the Mint into "fast forward" mode by making
a number of changes. First, he boosted his staff's sense of urgency by
publicly committing to speedier processing. Then, he gave the Mint the
tools to meet higher customer expectations, starting with a multi-million
dollar computer system, the Consolidated Information System (COINS), which
is virtually worth its weight in gold.
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