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Free Seminar, "Government and Media: Perception and Reality," Set for December 8

A free all-day seminar, "Government and Media: Perception and Reality," will be held from 8:00 am to 4:00 pm on December 8 at the Natcher Center at the National Institutes of Health, Bethesda, MD. The Federal Communicators Network (FCN) and the Senior Fellows Program of the Council for Excellence in Government are the sponsors.

We invite communicators from federal, state, local, and tribal governments, including all Senior Fellows and FCN members and others interested in communicating what government is doing and what it is achieving. We also welcome professors and students in schools of journalism and public administration. See advance registration form below.

The seminar will address the following challenges:

  • Restoring trust in government
  • Building effective working relationships between government and media
  • Communicating government's accomplishments.

Confirmed Speakers, Panelists, and Moderators

Morley Winograd - Director, National Partnership for Reinventing Government

Bernard Kalb - Panelist, CNN's "Reliable Sources," and former State Department spokesperson

Brian Dunbar - Internet Manager, NASA

Marjorie Valin - Senior Vice President for Communications and Online Initiatives, American Advertising Federation

Brian Friel - Assistant Editor, and Government Executive Magazine

Cindy O'Connor - Director of Marketing and Outreach, Department of Housing and Urban Development

Susan King - Director of Public Affairs, The Carnegie Corporation of New York, and former Assistant Secretary for Public Affairs at Labor

Tim Clark - Editor and President, Government Executive Magazine

Jodie Allen - Senior Writer, U.S. News and World Report and former Deputy Assistant Secretary of Labor for Policy and Research

Don Jacks - Deputy Director of Public Affairs, Federal Emergency Management Agency

...and more to come

General Information and Directions

The Natcher Center is on the National Institutes of Health campus in Bethesda, MD. The Metro stop is Medical Center on the Red Line. Directions are at We encourage you to take the Metro because parking is limited. Parking spaces for the handicapped are available in the visitor parking lot adjacent to the Natcher Center.

The all-day event includes lunch time discussion groups. Participants may bring their lunch, or buy lunch in the Natcher Cafeteria.

For More Information

We expect to have detailed information on the FCN website before the end of October.

About the Sponsors

The Federal Communicators Network (FCN) is a voluntary organization made up of about 650 federal editors, press officers, webmasters, managers, and others who care about communicating the government's message. The National Performance Review, now the National Partnership for Reinventing Government (NPR), organized FCN as an outgrowth of concerns and interests raised by federal workers at the 1996 Reinvention Revolution conference. FCN is led by career civil servants across the federal government. Membership is free and also open to private sector communicators who have government employees as their audience. Visit

The Seniors Fellows Program of the Council for Excellence in Government comprises the more than 1,000 graduates of the Excellence in Government Fellows Programs. Fellows are nominated by their agencies and selected by the Council to participate in this award-winning year-long leadership development experience for senior government managers.

Advance Registration
"Government and Media: Perception and Reality"

Please register by December 3. Please let us know by November 24 if you will need sign language interpretation or any other special accommodation.

E-mail to Pat Gould at or FAX to (301) 840-1398. If you have questions, call Pat at (301) 948-4741 (evenings and weekend) or Pat Wood at (202) 694-0063.

Your name and title

Help us decide topics for our lunch time discussion sessions. Which topic below is of most interest to you?

  1. Using Your Website to Communicate
  2. Marketing Your Website
  3. Communicating During a Crisis
  4. Public Service Announcements
  5. Communicating How We're Doing - Savings, Service, Results
  6. What Media Needs from Government: Report on the Council for Excellence in Government workshops for journalists
  7. Developing a Guide for Federal Communicators
  8. Strategies and Tools for Getting the Word Out
  9. Building Trust Between Media and Government
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