From: Boot Zero <>

To: NTIADC40.NTIAHQ40(piac)

Date: 3/4/98 3:53pm

Subject: DTV Real World Demonstration

J&T Technologies Ltd.

183 Lillian Road - Suite 318 - Nesconset, New York 11767 Tel:(516)

585-4234 Fax:(516) 585-6997

4 March, 1998

To : Advisory Committee on Public Interest Obligations

of Digital Television Broadcasters

NTIA - Room 4716

Department of Commerce

Washington, DC 20230

ATTN : Ms. Karen Edwards

Dear Ms. Edwards,

Our company has been following the progress of the committee and the

development of technologies to be used in the coming age of Digital

Television. We have been involved in communications technologies since

the adoption of the first 300 baud modems in the early 1980*s and have

been providing content in various forms for many years.

In reviewing transcripts of the last few meetings, it appears as though

there is no disagreement regarding the fact the DTV will change society

and how it communicates, but there seems to be a lack of clarity

regarding how this will actually happen. We have spent the last couple

of years discussing within our company methods of implementing DTV

technology as we see this evolution as inevitable and incredibly


We have assembled a presentation which might clarify some of the topics

pertaining to DTV in an actual, real-world example, discussing public

interest obligations, political airtime, advertising and more. Some of

the questions we have answered are as follows:

1. What is convergence and how can the T.V. and the Internet

actually merge to make a working, marketable hybrid?

2. How will competition from Internet providers like AOL and

Microsoft affect and possibly threaten the DTV marketplace for


broadcasters like CBS, NBC, Fox, etc.?

3. What are the differences in implementation between linear and

non linear programming and why is non-linear a better option?

4. How can market segmentation affect advertising revenues and how

can a broadcaster actually prosper in this changing market?

5. Will DTV change the roll of the broadcaster and how?

6. How will advertising be handled if the consumer has so many more

choices and the system has the ability to simply *Block Out"


7. How can a content provider create low cost, reusable, compelling

content while subsidizing most of the cost to software companies.

8. What are some examples of low cost solutions to public interest

obligations that actually help society.

9. How can we actually resolve our obligations and still make a


Due to the time constraints of the DTV meetings themselves, we would

like to make our presentation either before or after the meeting itself

as we anticipate it will take about hour to cover all of the topics

and at least hour for questions. A basic demonstration will be

available within 60 days from this fax, but some of the technology is

proprietary and we would like to arrange a separate, closed meeting for

this as well.

J&T Technologies is preparing to make a Grand Entrance into the DTV

marketplace with concepts, ideas and working designs that will enable

content providers in this new market to have a structured template under

which all DTV content is created. Any assistance you can offer in

setting up this meeting or putting us in contact with the appropriate

parties will be greatly appreciated.

Best Regards,

Thomas Gerbe