From: Boot Zero <firstname.lastname@example.org>
Date: 3/4/98 3:53pm
Subject: DTV Real World Demonstration
J&T Technologies Ltd.
183 Lillian Road - Suite 318 - Nesconset, New York 11767 Tel:(516)
585-4234 Fax:(516) 585-6997
4 March, 1998
To : Advisory Committee on Public Interest Obligations
of Digital Television Broadcasters
NTIA - Room 4716
Department of Commerce
Washington, DC 20230
ATTN : Ms. Karen Edwards
Dear Ms. Edwards,
Our company has been following the progress of the committee and the
development of technologies to be used in the coming age of Digital
Television. We have been involved in communications technologies since
the adoption of the first 300 baud modems in the early 1980*s and have
been providing content in various forms for many years.
In reviewing transcripts of the last few meetings, it appears as though
there is no disagreement regarding the fact the DTV will change society
and how it communicates, but there seems to be a lack of clarity
regarding how this will actually happen. We have spent the last couple
of years discussing within our company methods of implementing DTV
technology as we see this evolution as inevitable and incredibly
We have assembled a presentation which might clarify some of the topics
pertaining to DTV in an actual, real-world example, discussing public
interest obligations, political airtime, advertising and more. Some of
the questions we have answered are as follows:
1. What is convergence and how can the T.V. and the Internet
actually merge to make a working, marketable hybrid?
2. How will competition from Internet providers like AOL and
Microsoft affect and possibly threaten the DTV marketplace for
broadcasters like CBS, NBC, Fox, etc.?
3. What are the differences in implementation between linear and
non linear programming and why is non-linear a better option?
4. How can market segmentation affect advertising revenues and how
can a broadcaster actually prosper in this changing market?
5. Will DTV change the roll of the broadcaster and how?
6. How will advertising be handled if the consumer has so many more
choices and the system has the ability to simply *Block Out"
7. How can a content provider create low cost, reusable, compelling
content while subsidizing most of the cost to software companies.
8. What are some examples of low cost solutions to public interest
obligations that actually help society.
9. How can we actually resolve our obligations and still make a
Due to the time constraints of the DTV meetings themselves, we would
like to make our presentation either before or after the meeting itself
as we anticipate it will take about ½ hour to cover all of the topics
and at least ½ hour for questions. A basic demonstration will be
available within 60 days from this fax, but some of the technology is
proprietary and we would like to arrange a separate, closed meeting for
this as well.
J&T Technologies is preparing to make a Grand Entrance into the DTV
marketplace with concepts, ideas and working designs that will enable
content providers in this new market to have a structured template under
which all DTV content is created. Any assistance you can offer in
setting up this meeting or putting us in contact with the appropriate
parties will be greatly appreciated.