like the Department of Health and Human Services,
the Department of Transportation, and the Department of Agriculture are
just a few of the government agencies looking for opportunities to serve
their customers as well as, or better than, providers in the private sector.
This new willingness to do business on customers' terms is leading the
government to join forces with American corporations that have practiced
outstanding customer service for years.
Companies like McDonald's, Ryder Trucks, and Home Depot are forming partnerships
with Federal agencies intent on "marketing" the government's
products and services to a common pool of customers: the American people.
Corporate giants are garnering positive reviews from consumers who appreciate
the private sector's concerns for the health and welfare of its customers.
And, government agencies are being applauded for creative new ways of
meeting the needs of the people.
Brokering many of
the partnerships between these businesses and government organizations
is a marketing firm called Imagitas. The firm's mission is to develop
"win-win" promotional efforts: marketing campaigns that lace
the stuff of traditional advertising with public service messages, valuable
health and safety information, and critical tips for specific market segments.