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STARFree All Day Seminar!!!
Government & Media:
Perception & Reality
December 8, 1999
Bethesda, MD
Register Now
Please register
by Dec. 3, or Nov. 24
if you need special accommodations.
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Free Seminar, "Government and Media: Perceptions & Reality,"

A free all-day seminar, "Government and Media: Perception and Reality," will be held December 8 at the Natcher Center at the National Institutes of Health, Bethesda, MD. The Federal Communicators Network (FCN) and the Senior Fellows Program of the Council for Excellence in Government are the sponsors.

We invite communicators from federal, state, local, and tribal governments, including all Senior Fellows and FCN members and others interested in communicating what government is doing and what it is achieving. We also welcome professors and students in schools of journalism and public administration. See advance registration form below.


You will:

  • learn how government communicators can better present to the media government's goals, activities, and accomplishments
  • get specific tools and approaches to get your agency's messages across more effectively
  • gain an appreciation for journalists' perspectives on government
  • learn how to build effective working relationships with media learn how to build effective working relationships with media

Confirmed Speakers, Panelists, and Moderators

Jodie Allen – Senior Writer, U.S. News and World Report and former Deputy Assistant Secretary of Labor for Policy and Research

Tim Clark – Editor and President, Government Executive Magazine

Brian Dunbar – Internet Manager, NASA

Brian Friel – Assistant Editor, and Government Executive Magazine

Carol Harvey - Senior Advisor, Office of Executive Resource Management, U.S. Office of Personnel Management

George Haddow, Acting Director of Public Affairs, Federal Emergency Management Agency

Bernard Kalb – Panelist, CNN's "Reliable Sources," and former State Department spokesperson

Susan King – Director of Public Affairs, The Carnegie Corporation of New York, and former Assistant Secretary for Public Affairs at Labor

James Kitfield - reporter, The National Journal

The Honorable Maurice McTigue - Distinguished Visiting Scholar, Mercatus Center, George Mason University and Former New Zealand Cabinet Minister and Member of Parliament

Cindy O'Connor – Director of Marketing and Outreach, Department of Housing and Urban Development

Gina Pearson - Communications Lead, Access America for Students, Department of Education, and former coordinator, Federal Communicators Network

Carl Stern – Professor of Media and Public Affairs, George Washington University, former spokesperson for Attorney General Janet Reno and previously with NBC

Lea Thompson – Chief Consumer Correspondent, NBC News and NBC "Dateline"

Sanford Ungar – Director, Voice of America, and former Washington Post reporter, and former Dean of American University's School of Communications

Marjorie Valin – Senior Vice President for Communications and Online Initiatives, American Advertising Federation

Joan Wainwright – Deputy Commissioner for Communications, Social Security Administration

Juan Williams - Reporter, The Washington Post

Morley Winograd – Director, National Partnership for Reinventing Government

…and more to come

General Information and Directions

Nearby Hotels with Government Rates

Holiday Inn-Bethesda
8120 Wisconsin Avenue

Ramada Inn-Bethesda
8400 Wisconsin Avenue

Marriott Pooks Hill-Bethesda
5151 Pooks Hill Road

The Natcher Center is on the National Institutes of Health campus in Bethesda, MD. The Metro stop is Medical Center on the Red Line. Directions are at We encourage you to take the Metro because parking is limited. Parking spaces for the handicapped are available in the visitor parking lot adjacent to the Natcher Center.

The all-day event includes lunch time discussion groups. Participants may bring their lunch, or buy lunch in the Natcher Cafeteria.

For More Information

For more information and to register, visit

About the Sponsors

The Federal Communicators Network (FCN) is a voluntary organization made up of about 650 federal editors, press officers, webmasters, managers, and others who care about communicating the government's message. The National Performance Review, now the National Partnership for Reinventing Government (NPR), organized FCN as an outgrowth of concerns and interests raised by federal workers at the 1996 Reinvention Revolution conference. FCN is led by career civil servants across the federal government. Membership is free and also open to private sector communicators who have government employees as their audience. Visit

The Seniors Fellows Program of the Council for Excellence in Government comprises the more than 1,000 graduates of the Excellence in Government Fellows Programs. Fellows are nominated by their agencies and selected by the Council to participate in this award-winning year-long leadership development experience for senior government managers.

Advance Registration
"Government and Media: Perception and Reality"

December 8, 1999

Please register by December 3. Let us know by November 24 if you will need sign language interpretation or any other special accommodation.

E-mail to Pat Gould at or FAX to (301) 840-1398. If you have questions, call Pat at (301) 948-4741 (evenings and weekend) or Pat Wood at (202) 694-0063.

Your name and title





Help us decide topics for our lunch time discussion sessions. Which topic below is of most interest to you? SELECT ONE NUMBER ______

  1. Using Your Website to Communicate
  2. Marketing Your Website
  3. Communicating During a Crisis
  4. Public Service Announcements
  5. Communicating How We're Doing – Savings, Service, Results
  6. What Media Needs from Government: Report on the Council for Excellence in Government workshops for journalists
  7. Developing a Guide for Federal Communicators
  8. Strategies and Tools for Getting the Word Out
  9. Building Trust Between Media and Government

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