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STARFree All Day Seminar!!!
Government & Media:
Perception & Reality
December 8, 2000
Bethesda, MD
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Media Seminar 2000
December 8, 2000

Draft Agenda as of December 4, 2000

Speaker Bios

8:00-8:30a.m.Registration and Coffee
Carol Harvey
Federal Communicators Network Steering Committee
8:35-8:45Opening Remarks and Introduction of Speaker
Pat McGinnis
President and CEO of the Council for Excellence in Government
8:45-9:10Keynote Speaker
Michelle Dolge, Consultant, WTOP Radio
The Future of Communications: Government Meets Media

Moderator: Dann Stuart, Chief, Communications Services, Farm Service Agency, U.S. Department of Agriculture

  • Michelle Dolge, Consultant, WTOP Radio
  • Frank Keith, Director of Communications, Internal Revenue Service
  • Aaron Pressman, Senior Writer, Washington Bureau, The Industry Standard
  • Carl Stern, Professor of Media and Public Affairs, George Washington University
  • Cindy Skrzycki, Regulatory Columnist, The Washington Post
  • Gloria Rodriguez, President and Founder of MAPA Development Resources, Inc.

10:35-11:35Break-Out Workshops
Public Service Announcements: Getting Your Slice of the PSA Pie

Moderator: Fern Krauss, cofounder, ESTN Communications Group, LLC
Facilitator: Cindy Saboe, Director of Policy and Planning, Office of the Inspector General, Department of State
  • Bill Goodwill, President, Goodwill Communications, Inc.
  • Charles Roggero, filmmaker, Social Security Administration
  • Mike Cosgrove, Executive Vice President, Low & Associates

Earned Media: Coverage on a Shoestring
Moderator: Dann Stuart, Chief, Communications Services, Farm Service Agency, USDA
Facilitator: Ivone Ladomirak, Computer Specialist, Department of Veterans Affairs

  • Dennis Dunbar, Owner, Information Super Station
  • Joe Clayton, President, Widmeyer Communications

How to Write and Format for the Web:
Creating the Waves People Want to Surf

Moderator: Pat Wood, Web Manager, National Partnership for Reinventing Government
Facilitator: Marjorie Gildenhorn, Director of Business Innovation, Department of the Treasury

  • Brian Friel,
  • Judy Welles, Worklife Editor,
  • Lou Antosh, LA Communications

Website Marketing:

Moderator: Marci Hilt, Public Affairs Specialist, USDA
Facilitator: Tony Zecca, writer, Coast Guard and NPR

  • James Vaughn, Senior Manager for e-government Programming and Products, America Online
  • George Matyjewicz, CEO, GAP Enterprises, Ltd.
  • Representative from to be announced

Marketing Tools, Ideas, Resources: If You DON'T Have a Million Dollars for a Super Bowl Ad
Moderator: Sherri Burns, Marketing Manager, General Services Administration
Facilitator: Donise Cheeks, Coordinator, Federal Communicators Network

  • Nick Carter, Vice President of Public Affairs, Imagitas
  • Gene Mallard, Marketing Specialist, US Film & Video Productions, a Dept. of the Interior entrepreneurial franchise

Measuring Communication Success: Was Every Dollar Spent A Message Sent?
Moderator: Julie Chapman, Founder and CEO, Promoting Public Causes, Inc.
Facilitator: Suzanne Blouin, Communications Specialist, Social Security Administration

  • Don Beck, Vice President, The Gallup Organization
  • Rusty Toler, Senior Advisor, Office of Communications, Social Security Administration
  • Delphine G. Taylor, Public Affairs Specialist, Social Security Administration, Durham, NC

Crisis Communications: Attack the Crisis Before It Attacks You
Moderator: Kathy Rowan, Associate Professor, Department of Communication, George Mason University
Facilitator: Carol Harvey

  • Matthew Furman, Director of Public Affairs, Federal Emergency Management Agency
  • Jamie Finch, Director of Government, Public and Family Affairs, National Transportation Safety Board
  • Lark McCarthy, morning anchor, Fox TV, Channel 5 (MORNING ONLY)
  • George Lennon, Director of Communications, Forest Service

Communication Strategy: Merging the Message, the Money and the Medium
Moderator: Sareen R. Gerson, Chief of Classification and Performance Management, Occupational Safety and Health Administration
Facilitator: Lee Wexel, Management Analyst, Department of Defense

  • Lester R. Potter, President, Les Potter, Inc. and Fellow, International Association of Business Communicators
  • Kerry Sutten, Director, Congressional & Intergovernmental Affairs, Economics and Statistical Administration, Dept. of Commerce
  • Lt. Col. Mary Purdue, Assistant Director, Advertising Policy, Office of the Secretary of Defense

Reaching All Americans: Taking the Time to See the Entire Audience
Moderator: Hans Petersen, Writer, Health Care Financing Administration
Facilitator: Bonita Horton, Occupational Safety and Health Administration

  • Denise Decker, Customer Service Manager and Advisor on Accessibility, Operations Management and Oversight Division, U.S. Department of Agriculture
  • Gloria Rodriguez, President and Founder of MAPA Development Resources, Inc. and MAPA Communications, Inc.
  • Cary Badger, Director of Marketing, AARP Services, Inc.
  • Tony Kendrick, Director of Public Affairs, Indian Health Service
12:50-1:00p.m.Remarks and Introduction of Speaker
Morley Winograd
Director, National Partnership for Reinventing Government
1:00-1:35Keynote Speaker
Robert L. Long, Vice President of News, NBC4, Washington
1:45-2:45Repeat Morning Breakout Workshops
2:55-3:55Panel: Making US Look Good: Telling Our Story
Moderator: Tim Clark, Editor and Publisher, Government Executive Magazine
  • Steve Jost, Associate Director, Communications U.S. Census Bureau
  • Eric Engberg, CBS News Correspondent
  • Bill McAllister, Washington Bureau Chief, Denver Post
3:55 - 4:00Closing Remarks
Carol Harvey

Federal Communicators Network web site:

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