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STARFree All Day Seminar!!!
Government & Media:
Perception & Reality
December 8, 1999
Bethesda, MD
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December 8, 1999

Speaker Bios

7:30 amNational Institutes of Health Natcher Center opens
8:00Registration, Coffee, Displays, Networking
Carol Harvey
, Senior Advisor, Office of Executive Resource Management, U.S. Office of Personnel Management
9:05 - 9:15Opening remarks
Morley Winograd, Director, National Partnership for Reinventing Government
9:15 - 9:50Keynote address: "Communicating Effectively about Government"
Bernard Kalb, Panelist, CNN's "Reliable Sources"

Questions and answers

9:50 - 10:10Coffee Break
10:10 - 11:25Panel: Tools and Strategies for Getting the Word Out

Moderator: Sanford Ungar, Director, Voice of America

Brian Dunbar, Internet Services Manager, NASA

Marjorie Valin, Senior Vice President for Communications and On-line Initiatives, American Advertising Federation

Joan Wainwright, Deputy Commissioner for Communications, Social Security Administration

Juan Williams, Reporter, The Washington Post

Questions and answers
11:25 - 11:30Announcements
Carol Harvey

11:30 - NoonPick Up Lunch: Please purchase sandwiches in cafeteria; take to break out rooms.

Noon - 1:00 pmInformal Discussions

Using Agency's Web Site To Communicate;Marketing your Web site

Telling the Compelling Story: Public Service Announcements, Ad Campaigns, and Earned Media

Communicating in Crisis

Communicating How We're Doing: Savings, Service, Results

What Media Needs from Government: Report on the Pew Foundation-Council for Excellence in Government Project with Journalists

Developing a Guidebook for Federal Communicators

Tools and Strategies for Getting the Word Out

1:00 - 1:20Break
1:20 - 1:30Introduction
Patricia McGinnis, President, Council for Execellence in Government
1:30 - 1:55Keynote Address: "Building Trust between Media and Government"
Susan King, Director of Public Affairs, Carnegie Corporation

Questions and Answers
1:55 - 2:10Break
2:10 - 3:30Panel: Building Trust between Media and Government

Moderator: Tim Clark, Editor and President, Government Executive magazine

Jodie Allen, Senior Writer, U.S. News and World Report

George Haddow, Acting Director, Office of Public Affairs, Federal Emergency Management Agency

James Kitfield, Staff Correspondent, The National Journal

Carl Stern, Professor of Media and Public Affairs, George Washington University

Lea Thompson, Chief Consumer Correspondent, NBC News and NBC "Dateline"

Questions and answers
3:30 - 3:55Wrap-up: Tim Clark, Editor and President, Government Executive magazine
3:55 - 4:00Closing Announcements, Carol Harvey

Coffee courtesy of Government Executive magazine.

Seminar Planning Team


  • Ann Mladinov, Council for Excellence in Government Senior Fellows Program
  • Cindy Saboe, Department of State
  • Martha Abrams, Department of Agriculture
  • Celeste Bové, Food and Drug Administration
  • Regina Downing, Department of Treasury
  • Don Elder, Small Business Administration
  • Sareen Gerson, Occupational Safety and Health Administration
  • Pat Gould, Drug Enforcement Administration
  • Carol Harvey, Office of Personnel Management
  • Michael Messinger, National Partnership for Reinventing Government
  • Patricia Norris, National Partnership for Reinventing Government
  • Nyda Budig, Department of State
  • Elizabeth Soyster, Department of State
  • Lee Wexel, Office of Personnel Management
  • Linda Whitsett, Occupational Safety and Health Review Commission
  • Pat Wood, National Partnership for Reinventing Government
Federal Communicators Network web site:

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