Agenda
December 8, 1999
Speaker Bios
| 7:30 am | National Institutes of Health Natcher Center opens |
| 8:00 | Registration, Coffee, Displays, Networking |
| 9:00 | Welcome
Carol Harvey, Senior Advisor, Office of Executive Resource Management, U.S. Office of Personnel Management |
| 9:05 - 9:15 | Opening remarks
Morley Winograd, Director, National Partnership for Reinventing Government |
| 9:15 - 9:50 | Keynote address: "Communicating Effectively about Government"
Bernard Kalb, Panelist, CNN's "Reliable Sources"
Questions and answers |
| 9:50 - 10:10 | Coffee Break |
| 10:10 - 11:25 | Panel: Tools and Strategies for Getting the Word Out
Moderator: Sanford Ungar, Director, Voice of America
Brian Dunbar, Internet Services Manager, NASA
Marjorie Valin, Senior Vice President for Communications and On-line Initiatives, American Advertising Federation
Joan Wainwright, Deputy Commissioner for Communications, Social Security Administration
Juan Williams, Reporter, The Washington Post
Questions and answers |
| 11:25 - 11:30 | Announcements
Carol Harvey
| | 11:30 - Noon | Pick Up Lunch: Please purchase sandwiches in cafeteria; take to break out rooms.
| | Noon - 1:00 pm | Informal Discussions
Using Agency's Web Site To Communicate;Marketing your Web site
Telling the Compelling Story: Public Service Announcements, Ad Campaigns, and Earned Media
Communicating in Crisis
Communicating How We're Doing: Savings, Service, Results
What Media Needs from Government: Report on the Pew Foundation-Council for Excellence in Government Project with Journalists
Developing a Guidebook for Federal Communicators
Tools and Strategies for Getting the Word Out
|
| 1:00 - 1:20 | Break |
| 1:20 - 1:30 | Introduction
Patricia McGinnis, President, Council for Execellence in Government |
| 1:30 - 1:55 | Keynote Address: "Building Trust between Media and Government"
Susan King, Director of Public Affairs, Carnegie Corporation
Questions and Answers |
| 1:55 - 2:10 | Break |
| 2:10 - 3:30 | Panel: Building Trust between Media and Government
Moderator: Tim Clark, Editor and President, Government Executive magazine
Jodie Allen, Senior Writer, U.S. News and World Report
George Haddow, Acting Director, Office of Public Affairs, Federal Emergency Management Agency
James Kitfield, Staff Correspondent, The National Journal
Carl Stern, Professor of Media and Public Affairs, George Washington University
Lea Thompson, Chief Consumer Correspondent, NBC News and NBC "Dateline"
Questions and answers |
| 3:30 - 3:55 | Wrap-up: Tim Clark, Editor and President, Government Executive magazine |
| 3:55 - 4:00 | Closing Announcements, Carol Harvey |
Coffee courtesy of Government Executive magazine.
Seminar Planning Team
Co-Chairs
- Ann Mladinov, Council for Excellence in Government Senior Fellows Program
- Cindy Saboe, Department of State
- Martha Abrams, Department of Agriculture
- Celeste Bové, Food and Drug Administration
- Regina Downing, Department of Treasury
- Don Elder, Small Business Administration
- Sareen Gerson, Occupational Safety and Health Administration
- Pat Gould, Drug Enforcement Administration
- Carol Harvey, Office of Personnel Management
- Michael Messinger, National Partnership for Reinventing Government
- Patricia Norris, National Partnership for Reinventing Government
- Nyda Budig, Department of State
- Elizabeth Soyster, Department of State
- Lee Wexel, Office of Personnel Management
- Linda Whitsett, Occupational Safety and Health Review Commission
- Pat Wood, National Partnership for Reinventing Government
Federal Communicators Network web site: http://www.fcn.gov
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Free All Day Seminar!!!