Introduction
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Archive
Communicators
Guide
PDF (1,203K)
For Federal, State, Regional, and Local Communicators
by the Federal Communicators Network*
*www.fcn.gov
Table of Contents
"Vigorous writing is concise." - William Strunk
Introduction
Are You a Bureaucrat?
Chapter 1 - Keeping Current
Latest Communication Trends
The Changing Media Landscape
Get Your Point Across
Networking
Make Your Job Vital - How to Market Your Work
Distance Learning
Chapter 2 - Working With the Media
What Do Reporters Want?
Building Media Relationships
What to Do When a Reporter Calls
Media Interviews
Use Plain Language
Do These at the Interview
Never Do These
At the Interview
Chapter 3 - Planning
Writing Communications Plans
Strategic Planning - Preparing to Meet the Future
Crisis Communications: Planning to Attack the Crisis Before it Attacks
Communicating Risk
Measuring Your Effectiveness
Chapter 4 - The Internet
Writing for the Web: Tricks of the Trade
Make Your Web Site Customer Friendly
Push versus Pull
Netiquette
Chapter 5 - How To Do It
Writing Awesome and Effective News Releases
Tip Sheets/Fact Sheets/Questions and Answers
Background Papers
Earned Media - Coverage on a Shoestring
Satellite Media Tours
Producing an Agency Newsletter
Editing Your Newsletter
Elements of Good Writing
Tailoring Your Message
Marketing
Product Marketing - Selling Your Stuff
Effective Meetings
Effective Speeches
Add Style to Your Next Speech
How to Deliver Effective Speeches
20 Tips to Overcoming Fear of Public Speaking
Disabilities
Chapter 6 - Tools of the Trade/Resources
Chapter 7 - Contributors
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