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THE WHITE HOUSE
Office of the Vice President


FOR IMMEDIATE RELEASE
CONTACT: 202-456-7035
THURSDAY, September 11, 1997

GORE NAMES MORLEY WINOGRAD TO HEAD NATIONAL PERFORMANCE REVIEW
Winograd Joins Vice President's Staff As Senior Policy Advisor, NPR Director

WASHINGTON -- Vice President Al Gore today (9/11) announced that Morley Winograd will join Vice President Gore's staff as Senior Policy Advisor and Director of the National Performance Review. Winograd is nationally recognized for his work on quality and empowerment in the workplace, and an author on the subject of people working in the new economy.

"I am pleased that Morley has agreed to join my staff," Vice President Gore said. "He brings to the federal government an extensive background in information technology, and the proven record of a private-sector manager who knows how to motivate employees and increase productivity. Morley will be a valuable addition to this Administration, and I welcome him to my office."

Winograd replaces Dr. Elaine Kamarck who served as Vice President Gore's Senior Policy Advisor and Director of the National Performance Review from 1993 to 1997. Kamarck recently left government to become the director of Harvard University's Vision in Governance for the 21st Century program.

Winograd is currently the Western Region Sales Vice President for AT&T's Commercial Markets Division, a position from which he will retire on November 30, 1997. He is the co-author, with Dudley Buffa, of Taking Control: Politics in the Information Age, which describes the impact people working in the new economy will have on public policy as they become the dominant force in American politics.

Winograd began his career in the communications industry in 1979 as an employee of Michigan Bell, and advanced through a series of jobs at Michigan Bell and AT&T. His innovative approach to sales and his creation of the AT&T University of Sales Excellence program won national recognition in Peter Block's book, Stewardship, and Stan Davis and Jim Botkin's book, The Monster Under the Bed. Winograd's method involves empowering sales teams to increase the success of each customer's business.

Prior to joining Michigan Bell, Winograd was Chairman of the Michigan Democratic Party from 1973 to 1979, and President of the Association of State Democratic Chairs from 1979 to 1980. In 1996, Winograd helped found the Institute for the New California, a think tank devoted to aligning the state's governing systems with the requirements of the information age.

Winograd graduated in 1963 from the University of Michigan with a Bachelor's degree in Business Administration. He and his wife, Bobbie, currently live in Arcadia, CA. They have three children and one grandchild.

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