The Internet privacy initiatives -- such as the Platform for Privacy Preferences (P3) and TRUSTe, are being supported by a broad coalition of companies and public interest groups. They were unveiled as the Federal Trade Commission continued its hearings on consumer information privacy.
"These efforts are an important step towards giving consumers greater control over their personal information," said the Vice President. "They are consistent with the Administration's policy -- which is that consumers need a choice in how and whether their personal information is collected, used, and disclosed. I believe that it is particularly important to protect the privacy of children online."
The Clinton Administration will continue to work with family and parent groups to ensure the Internet is safe for kids.