94 Mercer Avenue ( Hartsdale, NY 10530 ( 914-682-8341


1999 to present, I-Behavior Inc., White Plains, NY. President, Chief Executive Officer. Newly formed company dedicated to serving the data and information services needs of e-commerce marketers. Products include a co-operative database of opt-in on-line buyers, supported by an integrated suite of services, including Marketing Database Consulting and Management, Analytical Services and the I-Behavior Data Lab (a provider of strategic consulting, behavioral research and product development).

1998 to 1999, Wunderman, Sadh & Associates, Rye, NY. Founding Partner. Consulting firm specializing in information-based marketing services for both consumer and business-to-business marketers in the financial services, high-tech, graphic arts, non-profit, and Internet industries - with a particular focus on the needs of multi-channel companies.

1992 to 1998, Marketing Information Technologies, Rye, NY. President, Chief Operating Officer. Company providing marketing database services for major Internet and Fortune 100 companies. Responsibilities included: general management of daily operations, establishing and maintaining standards of excellence in client service, negotiating strategic alliances, and business development. Managed staff of 35 professionals. Held bottom-line responsibility for meeting growth and profitability projections. First five years of operation achieved annual revenues of $10 million, with 10 to 20% growth and 20 to 35% profit before taxes. Company was sold to Metromail (now a unit of Experian) in 1997.

1980 to 1992, Ogilvy & Mather Direct, New York, NY.

(1991-1992) S.V.P. Kraft General Foods U.S. Account Director. Lead new business team resulting in Agency of Record assignment from KGF. Centrally managed all resources across NY, Chicago and LA offices. Grew billings to over $1 million.

(1989-1992) S.V.P. Director of Strategic Planning and Information Management. Responsible for the effective management of resources among subsidiary database facilities. Reoriented O&M's approach to selling database services -- repositioning the function as "information management" and initiating the Agency's focus towards branded, proprietary turn-key products vs. project-based commodity processing.

(1988-1989), V.P. Account Director. Primary focus was business development: Identifying database marketing opportunities, launching new products and services, and overseeing start-up operations. Responsible for over $2 million in fee income. Managed staff of 11 account people. Lead new business efforts which resulted in the following new accounts: Duracell, General Foods, Owens Corning and Paramount International Coin Corporation. Accounts also included Lever Brothers, Quality Paperback Book Club and Time Life Books.
(1985-1988), V.P. Management Supervisor. Managed the following businesses:

  • American Express Basic Card Acquisition, Grad Student and Service Establishment Marketing -- Lead two exploratories resulting in two creative breakthroughs -- one was the first winner in 10 years.
  • IDS Financial Services -- Overhauled client's lead generation activities to increase response over 150%. Expanded program offerings to take advantage of segmented communications and leverage market conditions. Successfully helped client restructure program pricing to gain more control of efforts from the field. Expanded Agency role into Client Marketing, Business Financial Planning, Tax Preparation Services, and Employee Financial Planning. Lead to billings increase from original budget of $80,000 to just under $1 million.
  • Lever Brothers -- Sold in first ever direct marketing activities for the company. Dove Trial-Building Program more than doubled brand share over test period at virtually no incremental cost over previous sampling efforts. Expanded small-scale, project-based role with client into long-term retainer as Agency of Record for Personal Washing Division.

Additionally, lead successful new business win for HBO Video, and played central role in Los Angeles office new business strategy and start-up of Carnation, Mattel and Paramount Pictures accounts.

(1982-1985) Account Supervisor. Elected V.P. in 1984. Lead new business teams and won projects from Club Med, Commercial Credit, and Polaroid. Also managed American Express, IDS Financial Services and Numinter.

(1980-1982) Account Executive. Wrote marketing plans and played active role in task force that launched the American Express Service Corporation. Additional clients included: American Express Corporate Card, Burpee Seed Co., Metropolitan Opera Guild, Numinter, and The Shopping Channel. Researched and wrote recommendation to O&M Board of Directors on direct marketing opportunities in Japan.

1977-1979, Pennsylvania Ballet, Philadelphia, PA. Director of Marketing. Held bottom line responsibility for over $1 million in earned income. Broke all previous box office records in single tickets sales (+150%), subscriptions (+70%), and renewals (+25%). Managed advertising and promotional campaigns. Revolutionized direct mail approach and operations. Provided decision-making input on repertoire, ticket pricing and discount policies. Managed departmental staff including: Audience Development Coordinator, Public Relations Coordinator, Marketing Assistant, Group Sales Manager, and Ticket Office Personnel.

1976-1977, National Liberty Marketing, Inc., Frazer, PA. Assistant Product Manager. Responsible for daily management of direct response programs. Acted as liaison among production suppliers, regulatory department, operations, outside creative resources, media brokers, and computer service bureau. Held bottom line responsibility for major block of business in New York. Supervised Marketing Assistant.

1975-1976, Mainstream Enterprises, Philadelphia, PA. Market Analyst. Developed marketing plans, research studies, and advertising campaigns for clients of a small business consulting firm.


Spring 1975, National Endowment for the Arts, Washington, D.C. Fellowship with the Federal Graphics Program.

Summer 1974, R.W. Hill Advertising, Richmond, VA. Marketing Internship.

1971, Pittsburgh Ballet Theatre, Pittsburgh, PA. Professional Dancer.


Virginia Commonwealth University, Richmond, VA. B.S. with a major in marketing, 1975.

Point Park College, Pittsburgh, PA. Theatre Arts major with a dance emphasis, 1971.


"A Mail Order Addict Looks at Today's Catalogs", Viewpoint, March/April 1987.

American Marketing Association, Philadelphia Chapter -- Treasurer 1978-80

"Analysis of Marketing Management Practices of Dance Companies", Journal of the Academy of Marketing Science, Winter/Spring 1981.

Direct Marketing Association -- Operating Committee, Computer/Information Technology Council 1990-92; Operating Committee, Marketing Council 1994 to present -- Newsletter Editor and Vice-Chair; Internet Committee of the Board of Directors 1999 to present.

DMA Echo Awards - Gold: IDS Financial Services, 1986 and 1987, General Foods, 1988; Bronze: Lever Brothers, 1988.

Ogilvy & Mather Andrew Kershaw Award: IDS Financial Services, 1986.

Raynaud's Association, Inc. -- Founder and Director of first self-help group in the U.S.


Aerobic workouts, biking, scouting for Colonial antiques, ballet and orchestra concerts, cross-country and downhill skiing, and country music.