|To: Federal Trade Commission
From: Philip Quaglieri, Dean
College of Management
University of Massachusetts Boston
Subject: Nomination to the Federal Trade Commission Advisory Committee on
Online Access and Security
As stipulated in the Federal Trade Commission Request for Nominations, I am pleased to nominate Mary Lou Roberts, Professor of Marketing at the University of Massachusetts Boston, to a seat on the Advisory Committee on Online Access and Security.
Dr. Roberts has served on a variety of advisory and governance boards during her professional career. Most relevant, she served two three-year terms as an American Marketing Association representative to the Bureau of the Census's Advisory Committee of Professional Organizations, completing her final term in April 1996.
Of greater significance to the activities of this committee, she is widely recognized in the community of marketing academics for her work in the field of consumer data protection and privacy. She published her first papers on the topic in the proceedings of two European conferences in 1992 and has continued to the present with a recent presentation to a conference on database marketing and marketing research in Washington, D.C. Her cases Geocities (A) and (B) will be published in the next edition of the Journal of Interactive Marketing. The cases are currently available for inspection on her web site http://omega.cc.umb.edu/~dirmkmg on the Cases/Original Cases page.
Dr. Roberts is senior author of a text which is an international leader in its field--Direct Marketing Management (2nd ed., Prentice-Hall, 1999). The topic of consumer data privacy is prominent in the introductory and interactive marketing chapters of the text and is discussed in other contexts. The definition of direct marketing in this text reflects the perspective the authors want students to take from the course:
The text, as well as Dr. Roberts' other scholarly work, recognizes global differences in privacy approaches, especially the inconsistencies between the requirements of the European Union Privacy Directive and practices in other countries including the United States.
I hope I have given you the information you need to give this nomination serious consideration. If there is anything else I can do to facilitate your consideration, please do not hesitate to call on me.