From: "Dave McClure" email@example.com
[Also submitted via hard copy to the Office of the Secretary, Federal Trade Commission]
January 3, 2000
On behalf of the members of the US Internet Industry Association, the principal trade association for Internet commerce, content and connectivity, we would like to nominate Steve Larsen, Senior Vice President of Netperceptions, Inc. to the Advisory Committee on Online Access and Security.
Larsen, a technology marketing expert before the Internet came of age, is an authority in applying traditional marketing principles to new media, Internet and online services. His career includes work for CitySearch, Prodigy and AT&T. Currently, Larsen oversees product management, marketing and business development for Net Perceptions, the leading provider of real-time relationship marketing solutions that enable Internet retailers to market to customers on a personalized, one-to-one basis. Larsen wrote Competing in CyberSpace: Guidelines for Market-Driven Web Site Planning and Design.
In September of 1999, Larsen launched www.personalization.com, a web site dedicated to the topic of web personalization and online privacy, with Chris Locke as Editor. In November of 1999, Larsen organized the Personalization Summit in San Francisco which brought together over 780 attendees, CEO's of 15 of the top companies in the personalization area and representatives of the online privacy space, such as Jason Catlett, founder and President of Junkbusters.com.
Larsen has served as a member of the Board of Directors of the US Internet Industry Association since 1996.
His participation in the Advisory Committee would promote a balance of points of view and functions of the committee through his representation of the hundreds of Internet businesses that comprise the USIIA and its position as the independent voice of the Internet industry in the United States. As a member of the Board of Directors and the Public Policy Committee of USIIA, he brings the perspectives of those members and working groups to the discussion, and we have confidence that he can adequately express the best interests of those involved in Internet business and infrastructure.
He can and will attend all scheduled meetings without recompense.
David P. McClure