Archive

DAVID B. LACKEY
15408 N. Fircrest Avenue
Spokane, Washington 99208
(509) 465-1331
Cell: (509) 951-6406
Fax: (509) 465-1551
Email: dblackey@yahoo.com

EXPERIENCE

METROPOLITAN MORTGAGE & SECURITIES CO., INC.
Director of Marketing, Electronic Commerce, August, 1999 to Present
  • Develop internet strategy and implementation plan for all divisions including mortgage lending (retail and wholesale channels), contract buying, stock brokerage, and insurance and annuities.
  • Develop strategy and business model for retail mortgage lending based upon internet-enabled call center.
COUNTRYWIDE HOME LOANS, INC. - CORPORATE HEADQUARTERS, CALABASAS, CA
Vice President - January 1998 to July 1999
  • Develop strategy and implementation plan for wholesale and correspondent internet channels resulting in $1.2 billion in online loans in June, 1999.
  • Implemented new internet infrastructure technologies for server support, customer tracking, automated email response and financial calculators on the retail web site.
  • Develop strategies and infrastructure for database marketing tracking system including data warehouse design and structures.
  • Create, develop and execute telemarketing and direct mail campaigns for retail and wholesale loan products with emphasis in portfolio retention resulting in record levels of application volume.
  • On senior management committee responsible for strategic business decisions for retail division including new products and pricing policies.
  • Supervise and train entry-level SQL programmers into an execution based environment.
  • Investigated and negotiated retail strategic partnerships and alliances.
 THE GRAPHIC CONNECTION - MARKETING AND INTERNET STRATEGY CONSULTATION
Owner, July 1997 to December 1997
  • Marketing and business consultation including strategy, budgeting and analysis.
  • Design, develop and launch transactional internet websites.
  • Clients included medical product manufacturers, sporting goods manufacturers, physician clinics and insurance industry.
NATIONAL ADVERTISING & MARKETING ENTERPRISES, INC. - DIRECT MARKETING STRATEGY AND EXECUTION
President and Principal, January 1987 to June 1997 - Sold company
  • Developed and executed marketing programs including comprehensive marketing plans for clients.
  • Supervised and lead sales team to 1,000% increase in sales over six years.
  • Executed the purchase and integration of two companies.
  • Designed and executed the installation of electronic prepress equipment including high-powered Macintosh and IBM-Compatable computers and related imagesetters and scanners on a multi-platform network.
  • Developed proprietary printing estimating software and fulfillment program.
  • Developed database management and maintenance system.
  • Managed and coordinated 65 production people on two shifts.

EDUCATION

STEPHEN F. AUSTIN STATE UNIVERSITY, NACOGDOCHES, TEXAS B.S., Business Finance, 1986
  • Alpha Chi National Honor Society.
  • 3.7 Grade Point Average.

SKILLS

  • Strategic vision with tactical execution.
  • Bottom-line focused.
  • Knowledge in various computer platforms and programming languages.
  • Extensive experience in various channels of direct response marketing including internet.
  • Extensive operational management experiences.
  • Management experience in high-growth start-up environment.
  • Experience with fast-paced, results oriented work environment.

ACHIEVEMENTS

COUNTRYWIDE HOME LOANS, INC.
  • Co-developed "click-and-bricks" retail internet strategy currently (January, 2000) in implementation stage.
  • Developed strategy and executed e-commerce marketing and production plans that propelled wholesale and correspondent e-commerce sites to the #1 internet lender within four months (over $1 billion in loans in June 1999).
  • Developed campaigns (including scripts) and executed telemarketing plan that produced record production volume in outbound telemarketing units ($1.3 billion in applications in August, 1998).
  • Developed and executed direct mail campaigns that produced record inbound call and production volume ($875 million in applications in August, 1998).
  • Co-developed campaign management system that included complete contact histories (regardless of contact medium), relational databases, modeling for product purchasing propensity, standardized file and campaign structures, and Visual Basic front-end system for non-technical users to log campaigns.
  • Trained six entry-level SQL programmers that expanded the group to a total of 15 (1 - RPG programmer, 2 - C++ programmers, 2 - SQL AS400 programmers, 7 - MS SQL programmers and 3 project managers)
THE GRAPHIC CONNECTION
  • Developed transactional internet websites (lacrimedics.com, lafirecr.org and ci.san-jose.ca.us/esd).
  • Developed marketing and internet strategies for various businesses.
NATIONAL ADVERTISING & MARKETING ENTERPRISES, INC.
  • Developed transactional internet (calswitch.com) internet website in the infancy of e-commerce for 9th largest electronic switch distributor in the U.S.
  • Developed strategy and executed business turnaround strategies resulting in 8 consecutive years of records revenues and growth.
  • Developed marketing and business plans for various sized businesses and industries over ten year period.