Regina A. Brady
Vice President, Strategy & Partnerships
FloNetwork, Inc.
391 East Putnam Avenue
Cos Cob, CT 06807
Office: (203) 552-6841

FloNetwork 1999 to Present Cos Cob, CT
FloNetwork is a leading provider of email marketing and email delivery services through a reliable, scalable and measurable network capable of delivering millions of permission based messages a day for clients.

Vice President, Strategy and Partnerships

Responsible for articulating the strategic direction of the company and developing a plan to expand our services through partnerships. Establish and advocate privacy initiatives.
Acxiom/Direct Media 1997 to 1999 Greenwich, CT
Acxiom provides a wide spectrum of data products, data integration services, mailing list services, modeling and analysis, and information technology services to major U.S. and international firms.

Vice President, Interactive Services

Led all e-commerce activities for Direct Media subsidiary including e-mail consultation and delivery as well as CatalogLink, a Web portal for the catalog industry
  • Established strategy and direction for our start up in e-mail marketing: built service relationships with high profile companies such as Microsoft, Lotus, 3Com, CD Now, CNet, Iomega, Omaha Steaks and IBM to market to their opt-in customer lists.

  • Pioneered e-mail as a way for companies to attract new customers to their web sites through the use of carefully vetted opted e-mail lists.

  • Created an advertising strategy for CatalogLink that increased profitability and site traffic. Reshaped CatalogLink advertising and promotion which resulted in its consistent listing as one of the top Internet shopping sites for non high-tech products and services

CompuServe Incorporated 1986 to 1997 Columbus, OH
An $850 million online information services company with 3500 employees. Provided information, communication and Internet connection to over 5 million global consumers and businesses.

Director, Interactive Marketing 1995 - 1997

Established and managed e-commerce profit centers including Online Ad Sales, Shopping Services and List Database Marketing. Create e-commerce opportunities for business partners. Controlled all marketing access to CompuServe member base including online advertising, online classifieds and personals, online shopping, mailing list and magazine advertising.
  • Championed The Electronic Mall as the first content area of the service to move from our proprietary systems to the open systems of the Web. Led all marketing, development and technical resources to accomplish the goal successfully.

  • Developed the business plan and made a case for the introduction of banner ads. This represented a revolutionary change for the company and required me to secure buy-in from executives in multiple departments. Implementation impacted the look and feel of every page on the service. Members reacted well to the introduction and we enjoyed initial click-throughs of 25%.

  • Managed sales staff to grow ad revenues from shopping, banner advertising, customer list, promotional packages and space advertising in our magazine.

  • Spearheaded initial privacy policy for company.

Director, Member Acquisition & Retention, Shopping and Market Research 1986 - 1994

Line responsibility for direct marketing for worldwide operations including new member acquisition, database development, member retention, education and promotion. Set strategy for development, technical enhancement and promotion of The Electronic Mall (our online shopping area). Also directed corporate market research, competitive analysis and marketing analysis.
  • Aggressively grew revenues and traffic for The Electronic Mall by broadening merchant base of retailers and direct marketers and through the creation of a robust promotion schedule designed to showcase The Mall, individual merchants and specific products. All major promotions had print, online and CD-ROM components.

  • Created multilevel co-marketing partnerships with AT&T, American Express and US News & World Report and media companies such as Universal Pictures and Columbia Tristar.

  • Introduced direct marketing as a new vehicle to grow membership.

  • Launched our first direct marketing efforts into Canada, UK and Germany and acted in an advisory capacity with international affiliates in Pacific Rim, Africa, and South America.

  • Designed member databases that married master file records with online community usage behavior to develop customer segments and track profitability over time. We created a targeted system to deploy e-mail and direct mail to promote specific member groups and increase loyalty, usage and revenues.

Margrace Corporation 1982 to 1985 Middlesex, NJ

Vice President, Marketing
Responsible for sales and profits for a $30 million company. Directed 110 employees from marketing and marketing support groups including New Product Development, Product Management, Planning and Analysis, Creative, Graphic Production, Fulfillment and Customer Service. Led all new product development through negotiation with international and local sources. Establish strategies for both front end and back-end marketing.

Hearst Books Division, The Hearst Corporation 1980 to 1981 New York, NY

Director, Mail Order Marketing
Responsible for sales and operating profits for the direct marketing of publishing programs. Initiated and directed new editorial to create new marketing programs. Syndicated Hearst products to third parties in both US and Canada thereby generating significant revenues.

Columbia House, A Division of CBS 1975 to 1979 New York, NY

Director, Continuity Marketing
Planned and executed all advertising and offer strategies for a multi-product line of published series licensed from overseas. Supervise all operating areas affecting development, sale, analysis and distribution of products. Prior positions also included the management of two negative option book clubs.

Longines, A Division of Westinghouse 1973 to 1974 New Rochelle, NY

Manager, Marketing Analysis
Responsible for planning, forecasting and subsequent evaluation of results from a major music club and for all direct marketing continuity book, collectible and music programs.

Professional Affiliations And Education

  • Board of Directors, Internet Alliance (1995 - present)

  • Member of Ethics Policy Committee, Direct Marketing Association (1998 - present)

  • Published in numerous trade magazine articles; contributor to a Net Profits, a book on interactive marketing published in June, 1998; editor of book "Cybermarketing: Your Interactive Marketing Consultant" published by NTC Publishing in 1997

  • Lecturer on interactive marketing and direct marketing at New York University (undergraduate and masters program), Western Connecticut State University, University of Missouri

  • NYU Direct Marketing Advisory Committee, New York University (1995 - present)

  • Frequent industry spokesman with interactive media and at national and international conferences

  • Named by Target Marketing Magazine one of the top 200 direct marketers in the world.

  • Founding board member and Past President, Mid Ohio Direct Marketing Association

  • MS (coursework completed) in Communications, Temple University, Philadelphia, PA

  • BA in English, Pace University, White Plains, NY