Regina A. Brady
Vice President, Strategy & Partnerships
391 East Putnam Avenue
Cos Cob, CT 06807
Office: (203) 552-6841
FloNetwork 1999 to Present Cos Cob, CT
FloNetwork is a leading provider of email marketing and email delivery
services through a reliable, scalable and measurable network capable of
delivering millions of permission based messages a day for clients.
Acxiom/Direct Media 1997 to 1999 Greenwich, CT
Vice President, Strategy and Partnerships
- Responsible for articulating the strategic direction of the company
and developing a plan to expand our services through partnerships.
Establish and advocate privacy initiatives.
Acxiom provides a wide spectrum of data products, data integration
services, mailing list services, modeling and analysis, and information
technology services to major U.S. and international firms.
Vice President, Interactive Services
- Led all e-commerce activities for Direct Media subsidiary including
e-mail consultation and delivery as well as CatalogLink, a Web portal
for the catalog industry
Established strategy and direction for our start up
in e-mail marketing: built service relationships with high profile
companies such as Microsoft, Lotus, 3Com, CD Now, CNet, Iomega,
Omaha Steaks and IBM to market to their opt-in customer lists.
Pioneered e-mail as a way for companies to attract
new customers to their web sites through the use of carefully vetted
opted e-mail lists.
Created an advertising strategy for CatalogLink that
increased profitability and site traffic. Reshaped CatalogLink
advertising and promotion which resulted in its consistent listing
as one of the top Internet shopping sites for non high-tech products
CompuServe Incorporated 1986 to 1997 Columbus, OH
An $850 million online information services company with 3500
employees. Provided information, communication and Internet connection to
over 5 million global consumers and businesses.
Director, Interactive Marketing 1995 - 1997
- Established and managed e-commerce profit centers including Online
Ad Sales, Shopping Services and List Database Marketing. Create
e-commerce opportunities for business partners. Controlled all
marketing access to CompuServe member base including online
advertising, online classifieds and personals, online shopping,
mailing list and magazine advertising.
Championed The Electronic Mall as the first content
area of the service to move from our proprietary systems to the open
systems of the Web. Led all marketing, development and technical
resources to accomplish the goal successfully.
Developed the business plan and made a case for the
introduction of banner ads. This represented a revolutionary change
for the company and required me to secure buy-in from executives in
multiple departments. Implementation impacted the look and feel of
every page on the service. Members reacted well to the introduction
and we enjoyed initial click-throughs of 25%.
Managed sales staff to grow ad revenues from
shopping, banner advertising, customer list, promotional packages
and space advertising in our magazine.
Director, Member Acquisition & Retention,
Shopping and Market Research 1986 - 1994
- Line responsibility for direct marketing for worldwide operations
including new member acquisition, database development, member
retention, education and promotion. Set strategy for development,
technical enhancement and promotion of The Electronic Mall (our online
shopping area). Also directed corporate market research, competitive
analysis and marketing analysis.
Aggressively grew revenues and traffic for The
Electronic Mall by broadening merchant base of retailers and direct
marketers and through the creation of a robust promotion schedule
designed to showcase The Mall, individual merchants and specific
products. All major promotions had print, online and CD-ROM
Created multilevel co-marketing partnerships with
AT&T, American Express and US News & World Report and media
companies such as Universal Pictures and Columbia Tristar.
Introduced direct marketing as a new vehicle to grow
Launched our first direct marketing efforts into
Canada, UK and Germany and acted in an advisory capacity with
international affiliates in Pacific Rim, Africa, and South America.
Designed member databases that married master file
records with online community usage behavior to develop customer
segments and track profitability over time. We created a targeted
system to deploy e-mail and direct mail to promote specific member
groups and increase loyalty, usage and revenues.
Margrace Corporation 1982 to 1985 Middlesex, NJ
Vice President, Marketing
Responsible for sales and profits for a $30 million company.
Directed 110 employees from marketing and marketing support groups
including New Product Development, Product Management, Planning and
Analysis, Creative, Graphic Production, Fulfillment and Customer
Service. Led all new product development through negotiation with
international and local sources. Establish strategies for both front
end and back-end marketing.
Hearst Books Division, The Hearst Corporation 1980 to
1981 New York, NY
Director, Mail Order Marketing
Responsible for sales and operating profits for the direct
marketing of publishing programs. Initiated and directed new editorial
to create new marketing programs. Syndicated Hearst products to third
parties in both US and Canada thereby generating significant revenues.
Columbia House, A Division of CBS 1975 to 1979 New
Director, Continuity Marketing
Planned and executed all advertising and offer strategies for a
multi-product line of published series licensed from overseas.
Supervise all operating areas affecting development, sale, analysis
and distribution of products. Prior positions also included the
management of two negative option book clubs.
Longines, A Division of Westinghouse 1973 to 1974 New
Manager, Marketing Analysis
Responsible for planning, forecasting and subsequent evaluation of
results from a major music club and for all direct marketing
continuity book, collectible and music programs.
Professional Affiliations And Education
Board of Directors, Internet Alliance (1995 - present)
Member of Ethics Policy Committee, Direct Marketing
Association (1998 - present)
Published in numerous trade magazine articles;
contributor to a Net Profits, a book on interactive marketing
published in June, 1998; editor of book "Cybermarketing: Your
Interactive Marketing Consultant" published by NTC Publishing in
Lecturer on interactive marketing and direct marketing
at New York University (undergraduate and masters program), Western
Connecticut State University, University of Missouri
NYU Direct Marketing Advisory Committee, New York
University (1995 - present)
Frequent industry spokesman with interactive media and
at national and international conferences
Named by Target Marketing Magazine one of the top 200
direct marketers in the world.
Founding board member and Past President, Mid Ohio
Direct Marketing Association
MS (coursework completed) in Communications, Temple
University, Philadelphia, PA
BA in English, Pace University, White Plains, NY