January 4, 2000
Federal Trade Commission
600 Pennsylvania Avenue, N.W.
Washington, D.C. 20580
RE: Advisory Committee on Online Access and Security Nomination P004807
This letter is to nominate Ms. Regina Brady to the Federal Trade
Commission's Advisory Committee on Online Access and Security.
In the last several years, Ms. Brady has made solid contributions to
Fortune 500 companies and trade associations to ensure that data privacy
issues are addressed in a manner responsive to the needs of both
industry and consumers. Realizing that the best relationship is an
informed one, she is strongly committed to incorporating consumer
privacy as part of the interactive business model.
A respected expert in online marketing development and technologies, Ms.
Brady is vice president of strategy and partnerships at FloNetwork, a
leading online marketing company that sends millions of permission-based
messages daily. The company stores and deploys databases of the largest
email marketers today including CNET, Value America, Buy.com,
BarnesandNoble.com, E*Trade of Canada, as well as many smaller, emerging
At FloNetwork, Ms. Brady is the advocate to ensure the policies and
practices of data security and information access set a responsible
direction for the company. In this position, she has experienced
firsthand the challenges that companies face in using data gathered
online responsibly, effectively and honestly. FloNetwork has implemented
a proactive approach to promoting and preserving consumer privacy on
Ms. Brady's marketing acumen is evident in her past positions. At
Axiom/Direct Media, she led the company into email marketing services,
building to more than 100 clients and significant revenues. She also
developed relationships with several high-profile companies including
Microsoft, 3Com, CDNow, CNET, Omaha Steaks and Iomega. Ms. Brady also
was director of interactive marketing at CompuServe where she pioneered
electronic commerce strategies. She established the strategic direction
for the online service's Electronic Mall, one of the first interactive
venues to promote shopping on the Internet. She also drafted the
company's first policy statement on standards for online
Through all of her project endeavors, Ms. Brady has sought to blend
creative marketing ventures with responsible business practices. A
strong believer in responsible marketing, Ms. Brady is a member of the
Direct Marketing Association's (DMA) Ethics Policy Committee. The
Committee, comprised of representatives of leading companies in the
industry, reviews and updates marketing practices with the goal of
strengthening consumer confidence in data collection and usage. The
Committee is highly effective in its ability to react to technological
advances, developing media, and changes in methods of doing business in
a timely manner.
The Committee crafted the DMA Code of Conduct for Ethical Business
Practices that is adhered to by corporate members. Serving in this
position, Ms. Brady's background is enriched by giving her vast exposure
to current themes, issues, and concerns in the marketing industry as a
whole to include traditional and online methods.
Further evidence of her dedication to high standards online, Ms. Brady
also serves on the Advisory Board of the Internet Alliance, a trade
association devoted to building the confidence and trust necessary for
the Internet to become the global mass market medium of the 21st
century. With members such as AOL, Microsoft and AT&T, the Advisory
Board focuses on issues such as consumer privacy, and unwanted email.
In sum, I believe the Advisory Committee would benefit greatly by the
participation of Ms. Brady. Her contributions to individual companies
and outside organizations for the last several years reflect her
commitment and desire for balanced and fair information practices. Her
insight and creative thought will help the Committee make
recommendations that will lead us toward a more secure Internet in the
interests of the industry and consumers.
If you need any further information about her candidacy, please do not
hesitate to contact me.
Chief Executive Officer
391 East Putnam Avenue * Cos Cob,