Archive Advisory Board, an Internet software company that delivers real-time personalization to both consumers and merchants, is guided by an advisory board of leading executives from retail, financial services, personal computing, and automobile manufacturing, industries where customer retention - value, trust and loyalty -- is the bellwether of success.

The board focuses a wealth of brand management and marketing experience on transforming e-commerce into personalized, confidential consumer experience. Working with the management team and board, the advisory board drives the business strategies and direction that will shape the future of doing business over the Internet.

The advisory board includes:

  • Kent Anderson, president,
  • Dick Benkendorf, Technology Impact Partners, former senior vice president, Ameritech
  • Lou Hughes, executive vice president and president of international operations, General Motors
  • Tom Kippola, managing director, The Chasm Group
  • Bob Langer, director, online initiatives, Americas, Dell Computer
  • Allan Loren, executive vice president and CIO, American Express
  • Don Oliverio, investor, former vice president and general manager, sales, Hitachi Data Systems and vice president and general manager, Teradata
  • Dr. Jack Sansolo, executive vice president, Eddie Bauer
  • Bill Seltzer, CIO, Office Depot
  • Gerald Storch, president, credit and new businesses, Dayton Hudson

The advisory board will be guiding the company as it rolls out its offering in early 2000. For more information on advisory board members, please visit

Based in Austin, Texas, helps consumers have richer, more satisfying online shopping experiences and merchants build customer satisfaction and loyalty. The first company to put the control of personal information where it belongs - in the hands of the consumer -- is an active member of privacy organizations including the Online Privacy Alliance (founding member), the Direct Marketing Association and its Privacy Promise to American Consumers, the Council of Better Business Bureaus' BBBOnLine Privacy Program, TRUSTe, and the W3C Platform for Privacy Preferences. Confidential