2000: Let's Not Come Up Short
the Census of 1990, an estimated 8.4 million people were not counted
-- many of whom were children, minorities, and low-income individuals.
2000 count on you? Census questionnaires will be delivered in
March 2000 to about 118 million households in time for "Census Day,"
April 1. Help get everyone revved up to return their forms. Census
figures "count" in determining funding, roads, schools, and services
your community needs.
Clinton Unveils New
Steps to Ensure Full Participation
14, at a speech before representatives of Hispanic organizations,
announced new steps to encourage all Americans to participate in
launched a "Census in Schools" challenge to emphasize that census
information is strictly confidential and to direct federal agencies
to step up their activities in support of the Census. To make
sure every person in America counts, the Census Bureau is already
undertaking a massive mobilization involving hundreds of thousands
of local census takers and volunteers. The Census Bureau has built
partnerships with businesses, community groups, schools, and governments.
It will also for the first time use radio, TV and billboard advertisements
to urge all Americans to be counted.
THE "CENSUS IN SCHOOLS" CHALLENGE.
In the 1990 Census, nearly half of those not counted were children.
For that reason, the Census Bureau has developed the Census in
the Schools program. Through this initiative, the Census Bureau
has sent more than one million program kits to teachers around
the country at all levels, including adult ESL and literacy classes.
The President will announce that the White House web page will
now include a link the Census 2000 webpage to allow teachers and
others to access a Census in the Schools program kit and other
Census information. During March, Census questionnaires will be
mailed to 120 million American homes, and so teachers are encouraged
to use these materials during "Teach Census Week," March 13-17.
THAT CENSUS DATA IS STRICTLY CONFIDENTIAL.
To encourage participation, the President underscored that that
individual data obtained in Census 2000 will not be shared with
anyone outside of the Census Bureau for any reason. The information
will not be available, for instance, to the IRS, the INS, the
FBI or any law enforcement agency. No one in state, local or tribal
government can get the information; nor can private persons, businesses,
credit bureaus or marketing companies. Only Census employees have
access to such information, and they are subject to strict criminal
penalties for sharing data. The President also highlighted a Census
partnership with the National Baseball Players Association that
has produced a series of public service announcements on the confidentiality
message. These PSA's will feature Ivan Rodriguez of the Texas
Rangers, Barry Bonds of the San Francisco Giants and Derek Jeter
of the New York Yankees.
FEDERAL AGENCIES IN SUPPORT OF CENSUS 2000.
President Clinton directed federal agencies to embark on extraordinary
efforts to support the Census. For example, the Social Security
Administration, Departments of Treasury and Veterans Affairs and
the Office of Personnel Management will post a census message
on more than 15 million envelopes containing federal payments.
The Department of the Interior is reaching out to the Native American
community. The Departments of Housing and Urban Development and
Agriculture are providing flexibility to state and local partners
to allow individuals to continue receiving benefits if hired as
temporary census enumerators, and today, the Department of Health
and Human Services is announcing that they will take similar action
for their health programs. Finally, the President directed federal
agencies to encourage their grantees and contractors to partner
with the Census Bureau to increase awareness about Census 2000.
The Census Bureau has already built unprecedented outreach partnerships
with business, community groups, schools, and state, local and
a member of the Federal Communicators Network, is Supervisory Marketing
Specialist in the Marketing Services Office, U.S. Census Bureau,
in Suitland, MD. You may reach him at (301) - 457-3110 or firstname.lastname@example.org.